I'm a conceptual copywriter, creative strategist and brand communications specialist with 20+ years of experience developing ideas, campaigns and brand experiences across Asia and the MENA region.

Over the years, I've worked with regional and global brands across healthcare, consumer, financial services and lifestyle sectors, combining conceptual copywriting, brand strategy, content development and creative problem-solving with a strong understanding of business and the realities of bringing ideas to life.
 

Most recently, at McCann Health, I developed and led award-winning healthcare campaigns, contributed to new-business growth and championed AI-driven creative transformation across the region. 
 

Outside of work, I'm a classically trained French cuisine chef, a lifelong coffee enthusiast and happiest exploring the outdoors — interests that continue to shape my curiosity, creativity and approach to problem-solving.